Our Approach
Content Marketing Exclusively for the Financial Services and Fintech Industries
Content Marketing
ACG specializes in building client brands through a deep understanding of the financial services industry coupled with a commitment to content-based marketing leveraging industry experts. We believe this is the most effective way to build brand identity and trust as it delivers value to your audience while delivering your messaging.
ACG is an independent organization that works across the full spectrum of consultants, advisors, and market research firms to hone the best content and messaging for your campaigns.
ACG tracks the media performance of individual performers through our InfluencerTracking(tm) metrics. This proprietary resource is used by our team when planning content strategies and scheduling influencer participants to maximize campaign effectiveness.
Methodology:
We use a range of content-based marketing methods (see below section) through a variety of channels and form factors. Each should be selected to reinforce aspects of core messaging and to communicate targeted messaging to reach additional audiences.
Effective marketing is not only having the right messaging and delivering it to the right audience but delivering it with multiple form factors and iteratively to maximize Frequency X Reach.
Ares Communications Group is committed to producing highly effective creative content delivered to a focused audience through a range of form factors to meet your campaign’s objectives.
We recognize the challenges in launching new products and services and in defending incumbent plays. Having analyzed markets for decades, we understand the dynamics at play and the revenue challenges incumbents and new entrants face as they seek to gain and keep market share.
“Building trust with your clients, both current and future, takes a deep and long-term commitment. Trust is built over time. It is critical that the communications you issue foster and build upon this relationship. This is the foundation of creating lasting brand value.”
ACG Builds Effective Content Marketing Programs Through the Following Proven Methods:
Establishing your expertise in as an industry resource
Demonstrating your team's leadership by being the source data and information
01
Growing an audience of influencers to cite your materials
Appearing in press quotes and other 3rd-party materials, extending the frequency of encounter and reach of your materials
02
Driving and capturing expert-opinions and 3rd party validation
Having expert independent parties validate your analysis, capabilities (features or services), or the market need
03
Generating new case studies and/or surveys to show effectiveness of solutions
Obtaining direct client validation of the benefits of your solutions and services.
04
Generating public appearances for your experts and business leaders
Building brand through positioning your experts as industry leaders through conference and public appearance presentations delivered in-person or through digital media.
05
Powerful communications are built from the core out, starting with brand identity
Background
ACG utilizes a framework for structuring communications based on the following strategic layers, (each layer built upon the prior):
- Brand Identity
- Core Messaging / Content Strategy
- Product and Channel Strategy
- B2B marketing / Influencer Management Strategies
- Marketing Content Strategy
- Individual communication goals and messages designed to go out through Digital or traditional channels.
ACG delivers services in one or more channels and for one or more products or services (each represented by a “pie piece” on the diagram).
ACG efficiently delivers strategic development projects (or begins at) at any of these strategic marketing levels, up to and including individual communications.
ACG’s onboarding and content development process is designed to build off our client’s core messaging and strategies and go-forward planning.
