Service Offerings
Overview
Our Service Areas
- Brand and Strategy Reviews
- Content Creation
- Communications Programs
- B2B Influence Management
- Influencer Brand Management
- Market Intelligence Management
- Public Relations Services
- Managed Outsource Services
Brand & Strategy Reviews
(Company or Product Level)
ACG performs brand assessment and reviews for a company or product:
Three stages are conducted: (i) information gathering, (ii) buyer needs assessment (and how purchasing decision is made), and (iii) development of positioning and from this messaging and core content for expert-based deliverables.
Content Creation
(For Any/All Channels)
Content types covered include:
Communi-cations Programs
(Across Any/All Channels)
Promotional services offered include:
B2B Influencer Management
(Across Any/All Channels)
ACG tracks and communicates on an ongoing basis with key B2B influencers, including: bloggers, consultants, CEOs, market research analyst and others.
ACG tracks performance of these influencers through our InfluencerTracking™ database.
This service targets these individuals with key messaging to drive coverage and reach.
Influencer Brand Enhancement
For senior executives or influencers:
ACG is uniquely positioned to help build reputations through content placement and appearances. ACG maintains and communicates with a wide range of media outlets and financial services industry influencing organizations (bloggers, consultants, event organizers, CEOs).
Services in this area include media promotion and content placement services (media, podcasts, broadcast formats, events).
Market Intelligence Management
ACG has deep industry experience in the industry analyst world. Services in this area include:
Public Relations Services
Inbound response handling for media inquiries (point-of-contact) Outbound communications Message training sessions Managing targeted communications/events Hosting sessions/content development with 3rd party or analyst firms. Managing white paper communications and development processes with analyst firms.
Managed Outsource Services
ACG maintains a network of copywriters, graphic designers, creative directors, videographers and additional marketing/communications contract personnel. ACG is willing to assist clients with short term needs in these areas and will utilize this network to help augment staffing on a temporary/project-by-project basis.
Benefits of Engaging with ACG:
- Seamless service
- One-stop for creative and promotional needs
- Driving your narrative and your messaging
- Focused on effective, targeted, delivery within the fintech community
- Content-based, leveraging the right industry experts
- All ACG content fully owned by client and able to be used in any channel or medium
ACG: Engaging Our Services
ACG offers marketing and communications related services in three primary primary types of engagements:
Marketing Services
Under this type of engagement, ACG is engaged as a marketing agency and performs ongoing services for the client. Example services include but are not limited to: handling external communications, managing market research relationship and contracts, or a range of other services. These are typically offered over a time period and represent an ongoing relationship between the firms with a determinable duration.
Promotional and Creative Services
Promotional and creative services are direct fixed-fee engagements based on set promotional campaigns and the goals and objectives involving either selected individual communications or a fixed series of communications. These types of projects are offered on a flat-rate Promotional Content Units (PCUs) basis.
Project-Based Services
Project-based communications initiatives are those that involve significant legwork or have many complex non-standard parts. These are best served by developing a project proposal outlining and confirming the approach with our client.